I’m a seasoned copywriter who’s done hundreds of B2B content projects.
I’ve written for leading brands like AT&T, American Golf, and Ray Edwards International … plus many smaller companies with big ideas.
Unlike most copywriters, I know first-hand the pressures of being a B2B marketing manager.
I served for over 20 years in sales, service, and team building in the direct sales and telecom industries. In three years, I helped grow revenues from $250,000 to well over $1 million for one of today’s leading personal brand businesses.
Great copywriting has helped my clients “eat the lunch” of much larger competitors. My work has also often involved creating business and marketing plans to coordinate all marketing collateral.
Not many copywriters have been through the whole cycle, from start to finish.
My passion for excellence
With all the noise in the marketplace, it’s not good enough for copywriting to be “just okay.” To get noticed, your marketing has to be great. That means your copy needs to be great.
Unfortunately, most marketing collateral just isn’t as engaging or persuasive as it could be. That’s a shame.
For more than 20 years, I’ve helped B2B companies turn that around.
I’ve done research, written a stream of articles, published a book on the subject, and made dozens of presentations to creative professionals on how to make copywriting better. I’m also a Certified Customer Value Optimization Specialist, Content Marketing Specialist, and Email Marketing Specialist through Digital Marketer.
How can I help?
Whether you need a marketing campaign planned, written, or revised, I am “that copywriter” for you.
When you’re ready to talk, click the button below to book a free 30-minute consultation.